2026 UK Healthy Food Promotion Calendar
Create campaigns around New Year goals, Veganuary, workplace lunches, summer wellbeing and healthier seasonal choices.
Dates last reviewed: 19 Jul 2026
2026 promotion opportunities
Showing 12 month cards
January
2 opportunities- EstimatedUK
Veganuary campaign period
Throughout January
Highlight clearly labelled plant-based choices for customers exploring meat-free meals.
Promotion ideas
- Plant-based menu edit
- Healthy lunch bundle
- ConfirmedUK
New Year’s Day
1 January 2026
Start the year with convenient dining and direct-order options for customers staying close to home.
Promotion ideas
- Healthy menu bundle
- Direct-order loyalty sign-up
February
2 opportunities- Check locallyUK
February half-term
Dates vary by local authority
Family demand and daytime trade may change during local school breaks.
Promotion ideas
- Family sharing meal
- Early dining offer
- EstimatedUK
Pancake Day planning
February — verify annual date
Prepare a focused pancake offer suited to breakfast, café, bakery or dessert service.
Promotion ideas
- Limited pancake menu
- Pre-order treat box
March
2 opportunities- EstimatedUK
Mother’s Day planning period
March — confirm campaign date
Plan reservations, family dining and thoughtful collection packages well in advance.
Promotion ideas
- Family dining package
- Advance reservation campaign
- ConfirmedNorthern Ireland
St Patrick’s Day
17 March 2026
Northern Ireland venues can plan respectful local dining and group-booking activity.
Promotion ideas
- Regional menu feature
- Group booking package
April
2 opportunities- ConfirmedUK
Good Friday
3 April 2026
A UK bank-holiday date with strong potential for family dining, fish dishes and collection demand.
Promotion ideas
- Seasonal family menu
- Pre-order collection slots
- Check locallyUK
Easter weekend
3–6 April 2026; regional holidays differ
Coordinate opening hours, family menus and staffing around the long weekend and local school breaks.
Promotion ideas
- Easter family menu
- Seasonal dessert special
May
2 opportunities- ConfirmedUK
Early May bank holiday
4 May 2026
Prepare for an extended weekend that may support relaxed dining, takeaway and delivery demand.
Promotion ideas
- Long-weekend bundle
- Outdoor dining offer
- ConfirmedUK
Spring bank holiday
25 May 2026
Use the late-May weekend for family occasions and the start of summer menu activity.
Promotion ideas
- Family sharing menu
- Seasonal drinks launch
June
2 opportunities- Estimated
Summer menu campaigns
Throughout June
Introduce lighter dishes, seasonal drinks and operational plans for warmer-weather service.
Promotion ideas
- Summer menu launch
- Lunch and drinks pairing
- EstimatedUK
Wedding and event season
Seasonal period varies
Prepare flexible packages and lead times for weddings, private occasions and workplace events.
Promotion ideas
- Event package brochure
- Tasting appointment campaign
July
2 opportunities- Check locallyUK
Wimbledon period
Confirm with the official organiser
Where commercially suitable, align viewing occasions with sharing food and scheduled orders.
Promotion ideas
- Match-day sharing menu
- Scheduled collection package
- Check locallyUK
School summer holidays
Dates vary by nation and local authority
Family routines, tourism and daytime demand can shift significantly during school holidays.
Promotion ideas
- Family lunch offer
- Holiday delivery bundle
August
2 opportunities- ConfirmedScotland
Scottish summer bank holiday
3 August 2026
Scottish restaurants can plan local opening hours, staffing and bank-holiday offers.
Promotion ideas
- Local weekend menu
- Advance table bookings
- ConfirmedEngland and Wales
Summer bank holiday
31 August 2026
England, Wales and Northern Ireland venues can plan for late-summer family and leisure demand.
Promotion ideas
- Outdoor dining offer
- Family delivery bundle
September
2 opportunities- Check locallyUK
Back-to-school period
Dates vary locally
Changing family schedules can create demand for convenient weekday meals and collection.
Promotion ideas
- Weeknight family bundle
- Scheduled collection offer
- Check locallyUK
University freshers’ period
Dates vary by institution
University areas can prepare simple direct-order offers for new students and shared accommodation.
Promotion ideas
- Student sharing bundle
- Direct-order welcome offer
October
2 opportunities- ConfirmedUK
Halloween
31 October 2026
Use limited seasonal items and family-friendly presentation without making the campaign overly complex.
Promotion ideas
- Limited-edition menu item
- Family dessert bundle
- Check locallyUK
October half-term
Dates vary by local authority
Plan for changing family dining patterns and local daytime demand.
Promotion ideas
- Family meal deal
- Afternoon dining offer
November
2 opportunities- ConfirmedUK
Bonfire Night
5 November 2026
Cold-weather events can support warming food, timed collection and convenient delivery.
Promotion ideas
- Bonfire-night comfort bundle
- Timed collection slots
- Estimated
Christmas pre-orders
Campaign period varies
Open festive ordering early enough to manage capacity, deposits and collection windows.
Promotion ideas
- Festive pre-order menu
- Group booking campaign
December
2 opportunities- ConfirmedUK
Christmas Day
25 December 2026
Publish accurate opening information and prepare any pre-booked dining or collection service carefully.
Promotion ideas
- Festive set menu
- Pre-paid collection package
- ConfirmedUK
Boxing Day substitute bank holiday
28 December 2026
Plan opening hours and relaxed post-Christmas dining for the official substitute bank holiday.
Promotion ideas
- Boxing-week menu
- Family sharing bundle
Plan promotions with operational confidence
A useful campaign accounts for staffing, menu capacity, delivery coverage and customer communication as well as the offer itself.
- Confirm dates and regional rules before publishing.
- Set order limits and collection windows around kitchen capacity.
- Prepare menu, website and customer messages together.
- Review results without treating seasonal demand as guaranteed.
Turn your promotional plan into direct orders
Use TabTake to publish menus, schedule offers and manage delivery, collection and customer orders from one connected platform.